Apple's ₹20,000 iPhone Pocket: Worth the Hype or a Fashion Fumble? (2025)

Apple has recently unveiled a new accessory, the iPhone Pocket, which has sparked a range of reactions on social media. The iPhone Pocket is a ₹20,000 3D-knitted pouch designed in collaboration with Japanese fashion house ISSEY MIYAKE. This stylish phone holder has gone viral, igniting debates about its design, price, and purpose. But here's where it gets controversial... Some users have compared the product to a parody, highlighting Apple's focus on fashion in the midst of the industry's AI race. Others have questioned its high price, with one user calling it 'a $230 cloth'. Despite the mixed reactions, the iPhone Pocket is set to be sold at select Apple Stores and online starting Friday, November 14, in several countries including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US. The long-strap version retails for $229.95, while the shorter design costs $149.95. So, what do you think? Is the iPhone Pocket a fashion statement or a waste of money? Share your thoughts in the comments below!

Apple's ₹20,000 iPhone Pocket: Worth the Hype or a Fashion Fumble? (2025)

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