Imagine a decade of crafting dreams into dresses, and now, finally, a runway to call their own. Nicole + Felicia have just celebrated their Aluminum Anniversary in style, marking ten years of bridal and eveningwear excellence with their very first fashion show. But here's where it gets even more exciting: this wasn't just any show—it was a bold statement held at The Shed in Hudson Yards, kicking off NYLBFW a day early. And this is the part most people miss: the sisters behind the brand, Nicole and Felicia Chang, aren’t just designers; they’re strategists who’ve built a global empire with over 100 stockists, leveraging their Southeast Asian manufacturing roots and a divide-and-conquer approach to dominate the U.S. market.
Their journey to the runway has been nothing short of glamorous. From dressing Hollywood A-listers like Jennifer Lopez and Halle Bailey to skyrocketing to fame after Taylor Swift donned their custom ballgowns during her The Eras tour, Nicole + Felicia have become synonymous with red-carpet elegance. But what’s truly innovative is how they’ve interpreted their Aluminum Anniversary—traditionally symbolizing flexibility and durability. Their fall collection isn’t just about sparkle; it’s about functionality. Think modular separates, removable trains, and corsets sturdy enough to support skirts that are literal works of art, like the blush-colored finale gown adorned with three-dimensional rosettes, which took a staggering 600 hours to create.
Controversial take: While bridal wear is their bread and butter, the sisters are now eyeing eveningwear as their next big revenue stream, leveraging their red-carpet clout. Is this a smart pivot, or are they spreading themselves too thin? And could their next show really grace the halls of New York Fashion Week? One thing’s for sure: Nicole + Felicia aren’t just celebrating a decade of success—they’re redefining what it means to evolve in fashion. What do you think? Are they the next big name in eveningwear, or should they stick to what they know best? Let’s debate in the comments!
